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Harry Potter merchandise

Swish and Flick

Swish and Flick is a family-run business based in Axminster, Devon. We are all a little obsessed with Harry Potter and since 2015 we have been encouraging Axminster to get obsessed too. We started by travelling to craft fairs and steam rallies but since 2020 we have our own store in Axminster.

Our In House Brands

There's something for everyone at the Swish and Flick shop. Our main love is our Harry Potter and other licensed merchandise, but our real job is making chocolate. Our marshmallow hugs have been a staple since the first days of Cheeki Chocolate more than 10 years ago. We also love to show our dark sides here, so we want to provide all the local witches with incense, spell candles and other magical items. While you're on our site, have a look at our other brands.

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