Swish and Flick
Swish and Flick is a family-run business based in Axminster, Devon. We are all a little obsessed with Harry Potter and since 2015 we have been encouraging Axminster to get obsessed too. We started by travelling to craft fairs and steam rallies but since 2020 we have our own store in Axminster.
Our In-House Brands
There's something for everyone at the Swish and Flick shop. Our main love is our Harry Potter and other licensed merchandise, but our real job is making chocolate. Our marshmallow hugs have been a staple since the first days of Cheeki Chocolate more than 10 years ago. We also love to show our dark sides here, so we want to provide all the local witches with incense, spell candles and other magical items. While you're on our site, have a look at our other brands.
Meet the Family
Family run since 2015
Swish and Flick is a family-run business. We work together to curate our collections, organise events, and run our social media.
We all face our own challenges, including kidney failure, disability, and mental health challenges. This can affect our business, but by working together, we have become a beloved store in Axminster, well-known to all our customers.
We want to thank everyone who has supported us, and can't wait to meet more of you!
