SWISH AND FLICK

After a busy summer in our Axminster store, it’s finally time for kids to return to school. With every new year, we want to put forward the best version of ourselves. In this blog post, I will share some Back to School shopping suggestions, so you can make shopping small your first step in the right direction

Ten summer essentials from Swish and Flick

Twice a year, we organise a Harry Potter themed town trail, including a town-wide scavenger hunt, magical menus and a super fan quiz in the evening. In this blog post, I’m going to recap our biggest Theme Day yet: Saturday 25th July 2026. For the past 5 years, we have been organising events through our shop. Our biggest, most popular, events have always been our Harry Potter Theme Days. We encourage everyone to dress up and follow a magical trail around Axminster. At every st

For me, the reason Harry Potter had such a large impact on my childhood was the characters. I’m still a very character-based reader today, and when I look for merch, I look based on characters. In this blog post, I’m going to share my Harry Potter gift recommendations based on your favourite character. Asking what someone’s favourite Harry Potter character is should be an easy question, but there is never simply one answer. The characters have touched so many of us from child

It’s that time of year again, and while I stand behind the counter serving those doing their Christmas shopping, I’m doing a little Christmas shopping of my own. In this blog post, I’m going to share with you everything I want from Swish and Flick this Christmas. So, if you know me IRL: hint hint. If not, you may just get some ideas for yourself or your loved ones! It seems that the Christmas Spirit and the Potterhead Spirit go hand in hand. We’ve been busy unpacking our fina